15 Best Social Media Management Tools for Instagram

15 Best Social Media Management Tools for Instagram (USA) in 2024

Posted on: 24 May 2024
Posted in: Instagram

Written & Checked by - Nirav

Ever wish there was a simple way to schedule posts, track performance, and actually grow your followers? Especially for businesses and influencers in the USA, managing an Instagram account can be a real challenge. Well, guess what? There is! 

In this article, we’re diving into the 15 best social media management tools designed specifically for Instagram users in the USA. Whether you’re an influencer, a small business owner, or just someone who wants to make the most of their Instagram presence, these tools will help you streamline your workflow, save time, and see real results.

Why You Need Social Media Management Tools

benefits of social media management tools

If you’re a business or influencer in the USA, Instagram is a powerful marketing platform. But managing it effectively can be a lot of work.

That’s where social media management tools come in. These handy tools can help you:

  • Save Time: Schedule posts in advance, so you can focus on other important tasks.
  • Stay Organized: Keep track of your content calendar, hashtags, and campaigns.
  • Track Your Performance: Analyze what’s working and what’s not, so you can improve your strategy.
  • Grow Your Following: Find and connect with new followers and potential customers.
  • Collaborate with Your Team: Work together seamlessly on creating and publishing content.

Whether you’re just starting out or you’re an experienced Instagram user, these tools can make a huge difference in your social media success. So let’s dive into the 15 best options for Instagram management in the USA!

Social Media Platform Usage for Business Marketing in the USA

social media platform usage for business marketing in the usa - matulo

The graph shows how popular Instagram is for business marketing in the USA compared to other social media platforms.

The taller the bar, the more businesses are using that platform for marketing.

You can see that Instagram is the most popular, followed by Facebook, Twitter, Pinterest, and LinkedIn. This means that if a business in the USA wants to reach a lot of potential customers, Instagram is a good platform to focus on.

1. Hootsuite

    hootsuite social media management tool

    Over All  Rating: 4.5 Star Out of 5

    Starting Price: Free plan available, paid plans start at $99/month (with a 30-day free trial)

    Hootsuite is like the Swiss Army knife of social media management tools. It’s been around for a while, and it’s super versatile, letting you manage multiple Instagram accounts (and other social platforms) from one dashboard.

    Key Features:

    • Scheduling: Easily plan and schedule Instagram posts (including Reels and Stories) in advance.
    • Content Curation: Find and share relevant content from other sources to keep your feed fresh.
    • Analytics: Track your Instagram performance, including follower growth, engagement, and reach.
    • Monitoring: Keep an eye on mentions and conversations about your brand.
    • Team Collaboration: Assign tasks, approve content, and communicate with your team within the platform.

    Who It’s Best For:

    Hootsuite is a great option for businesses and agencies that manage multiple Instagram accounts or need a comprehensive social media management solution. Its wide range of features and integrations make it a powerful tool for any Instagram marketer. The free plan is perfect for individuals or small businesses just starting out.

    Unique Features:

    • Streams: Customize your dashboard to display specific feeds (like mentions, hashtags, or scheduled posts) for easy monitoring.
    • Social Inbox: Manage all your Instagram messages and comments in one place.

    Hootsuite Academy: Access online courses and certifications to boost your social media skills.

    2. Later

    later social media management tool usa - martulo

    Over All  Rating: 4.5 Star Out of 5

    Starting Price: Free plan available, paid plans start at $25/month (with a 14-day free trial)

    Later is a visual-first social media management platform that’s super popular with Instagram users. Its drag-and-drop interface makes scheduling and planning your feed is very easy.

    Key Features:

    • Visual Planner: Visually plan your Instagram feed in advance to maintain a cohesive aesthetic.
    • Scheduling: Schedule posts, Reels, and Stories for automatic publishing.
    • Linkin.bio: Create a clickable landing page in your Instagram bio to drive traffic to your website or other content.
    • Analytics: Track your Instagram performance and measure the success of your campaigns.
    • Hashtag Suggestions: Get recommendations for relevant hashtags to boost your reach.

    Who It’s Best For:

    Later is a top choice for influencers, bloggers, and small businesses that prioritize aesthetics and want to create a visually stunning Instagram feed. Its focus on visual planning and easy-to-use interface make it perfect for those who want to simplify their Instagram management. The free plan is a great option for individuals with a single Instagram account.

    Unique Features:

    • Best Time to Post: Get personalized recommendations for the best times to post based on your audience’s activity.
    • Conversations: Manage comments and DMs from Instagram and other social platforms in one unified inbox.

    User-Generated Content: Easily find and repost content from your followers and customers to build community.

    3. Buffer

    buffer social media management platform - martulo

    Over All  Rating: 4.3 Star Out of 5

    Starting Price: Free plan available, paid plans start at $6/month (with a 14-day free trial)

    Buffer is a user-friendly social media management tool known for its clean interface and focus on content scheduling. It’s a great option for individuals and small businesses who want to streamline their social media posting.

    Key Features:

    • Queue: Set up a posting schedule and add your content to the queue for automatic publishing.
    • Optimal Timing Tool:  Find the best times to post based on your audience’s activity.
    • Analytics: Track your Instagram performance and engagement metrics.
    • Link Shortening: Shorten your links and track click-through rates.
    • Browser Extension: Easily share content from around the web directly to your Buffer queue.

    Who It’s Best For:

    Buffer is a fantastic choice for bloggers, small businesses, and individuals who primarily focus on content scheduling and want a simple, straightforward tool to manage their Instagram presence. The free plan is perfect for those who manage one or two social media accounts.

    Unique Features:

    • Pablo: Create eye-catching images directly within Buffer to accompany your posts.
    • Start Page: A customizable dashboard that displays your posting schedule and performance metrics at a glance.
    • Buffer for Business: A more robust plan with additional features like team collaboration and custom analytics reports.

    4. Sprout Social

    sprout social social media management software

    Over All  Rating: 4.4 Star Out of 5

    Starting Price: $249/month (with a 30-day free trial)

    Sprout Social is a complete social media management solution that’s a favorite among agencies and businesses with larger teams. It offers a wide range of features, from scheduling and analytics to social listening and customer relationship management (CRM).

    Key Features:

    • Smart Inbox: Manage all your Instagram messages and comments in one unified inbox.
    • Publishing Calendar: Visually plan and schedule your Instagram content in advance.
    • Analytics: Track your Instagram performance with detailed reports on engagement, reach, and impressions.
    • Social Listening: Monitor conversations about your brand, industry, or competitors.
    • CRM: Track and manage customer interactions across social media platforms.

    Who It’s Best For:

    Sprout Social is a perfect fit for agencies, mid-sized businesses, and enterprise companies that need a robust social media management solution. Its advanced features, like social listening and CRM integration, make it a powerful tool for managing multiple Instagram accounts and gaining valuable insights into your audience.

    Unique Features:

    • Bot Builder: Create custom chatbots to automate responses to frequently asked questions or common customer inquiries.
    • Employee Advocacy: Encourage your employees to share your brand’s content on their social media accounts.
    • Paid Promotion: Easily create and manage Instagram ads directly within the platform.

    5. Sendible

    sendible a powerful instagram management tool - martulo

    Over All  Rating: 4.4 Star Out of 5

    Starting Price: $29/month (with a 30-day free trial)

    Sendible is a powerful social media management tool that caters to agencies and businesses of all sizes. It offers a comprehensive suite of features for scheduling, analytics, social listening, and collaboration.

    Key Features:

    • Priority Inbox: Easily manage incoming messages and comments from all your social media channels.
    • Content Calendar: Plan and schedule your Instagram posts, Reels, and Stories in advance.
    • Analytics: Track your Instagram performance with customizable reports on engagement, reach, and impressions.
    • Social Listening: Monitor conversations about your brand, industry, or competitors.
    • Reports Builder: Create professional reports to share with clients or stakeholders.

    Who It’s Best For:

    Sendible is a great choice for agencies and businesses that need a comprehensive social media management solution with powerful analytics and reporting capabilities. Its intuitive interface and wide range of features make it a versatile tool for managing multiple Instagram accounts and streamlining your social media workflow.

    Unique Features:

    • Content Suggestions: Get personalized content recommendations based on your industry and target audience.
    • Sentiment Analysis: Analyze the sentiment of social media conversations to understand how your audience feels about your brand.

    Canva Integration: Create eye-catching graphics directly within Sendible using Canva’s design tools.

    6. Kontentino

    kontentino- social media management software

    Over All  Rating: 4.6 Star Out of 5

    Starting Price: /month (with a 14-day free trial)

    Kontentino is a social media management platform designed with collaboration in mind. It’s a great option for teams who need to streamline their content creation, approval, and publishing process.

    Key Features:

    • Content Calendar: Plan and schedule your Instagram posts, Reels, and Stories in a visually appealing calendar.
    • Collaboration Tools: Easily share content drafts, get feedback, and manage approvals from team members or clients.
    • Live Preview: See how your posts will look on Instagram before publishing.
    • Analytics: Track your Instagram performance and compare results across different campaigns.
    • Asset Management: Organize and store your images, videos, and other assets in one central location.

    Who It’s Best For:

    Kontentino is a top choice for marketing teams, social media agencies, and businesses that work collaboratively on Instagram content creation. Its streamlined approval workflows and intuitive interface make it easy for teams to work together efficiently.

    Unique Features:

    • Inspiration Calendar: Get ideas for Instagram posts based on holidays, events, and trending topics.
    • Post Checklist: Ensure that your posts meet your brand guidelines and social media best practices.

    Social Media Inbox: Manage comments and messages from Instagram and other social platforms in one place.

    7. CoSchedule

    coschedule - social media calendar and management tool - martulo

    Over All  Rating: 4.4 Star Out of 5

    Starting Price: Free plan  available. $19/month 

    CoSchedule is more than just a social media management tool – it’s a complete marketing calendar that helps you plan, organize, and execute your entire marketing strategy, including your Instagram content.

    Key Features:

    • Marketing Calendar: Get a bird’s eye view of your entire marketing plan, including blog posts, email campaigns, and social media content.
    • Social Media Scheduling: Schedule posts, Reels, and Stories for Instagram and other platforms.
    • ReQueue: Automatically reshare your best-performing content to maximize its reach.
    • Headline Analyzer: Get feedback on your headlines to make them more engaging.
    • Team Collaboration: Easily assign tasks, share feedback, and track progress.

    Who It’s Best For:

    CoSchedule is a great option for marketing teams and businesses that want to streamline their entire marketing workflow. It’s particularly useful for content-heavy businesses that need to coordinate multiple channels and campaigns.

    Unique Features:

    • Marketing Suite: CoSchedule offers a suite of additional tools for project management, content organization, and email marketing.
    • Actionable Marketing Institute: Access online courses and resources to improve your marketing skills.

    Integrations: CoSchedule integrates with a wide range of tools, including WordPress, Google Analytics, and Zapier.

    8. Tailwind

    tailwind social media marketing tool fro instagram

    Over All  Rating: 4.4 Star Out of 5

    Starting Price: Free Forever plan available for one account, paid plans start at $24.99/month (with a free trial)

    Tailwind is a social media management tool specifically designed for Pinterest and Instagram. It’s particularly well-known for its powerful features to help you optimize your Pinterest strategy and schedule Instagram posts for maximum engagement.

    Key Features:

    • SmartSchedule: Suggests optimal posting times based on your audience’s activity.
    • Hashtag Finder: Helps you discover relevant hashtags to increase your reach.
    • Tailwind Communities: Join groups of like-minded creators to share content and grow your audience.
    • Analytics: Track your Instagram performance and measure the success of your campaigns.
    • Ghostwriter: A new AI-powered tool that helps you create engaging captions and generate post ideas.

    Who It’s Best For:

    Tailwind is a fantastic tool for bloggers, e-commerce businesses, and creators who rely heavily on Pinterest and Instagram to drive traffic and sales. Its focus on these two platforms and its unique features, like SmartSchedule and Tailwind Communities, make it a valuable asset for those looking to maximize their social media impact.

    Unique Features:

    • 9-Grid Preview: Plan your Instagram feed visually to ensure a cohesive aesthetic.
    • Smart.bio: Create a customizable landing page for your Instagram bio to showcase your best content and drive traffic to your website.

    Pinterest-Specific Features: Tailwind offers a wide range of features specifically designed to optimize your Pinterest marketing, such as board lists, pin inspector, and more.

    9. Planoly

    planoly - social media planning tool for instagram - martulo

    Over All  Rating: 4.3 Star Out of 5

    Starting Price: 7 Day Free Trial, paid plans start at $16/month

    Planoly is another visual-first social media planning tool that’s popular with Instagram users who want to curate a beautiful and cohesive feed.

    Key Features:

    • Drag-and-Drop Planner: Visually plan your Instagram grid and schedule posts in advance.
    • Hashtag Manager: Organize and save your favorite hashtags for easy access.
    • Analytics: Track your Instagram performance and measure the impact of your content.
    • Linkit: Create a clickable landing page in your Instagram bio to drive traffic to multiple links.
    • Shoppable Instagram: Tag products in your posts to make them shoppable for your followers.

    Who It’s Best For:

    Planoly is a great option for influencers, bloggers, small businesses, and anyone who wants to maintain a visually appealing Instagram feed. Its intuitive interface and focus on visual planning make it easy to create a consistent brand aesthetic.

    Unique Features:

    • Discover: Find and repost user-generated content that aligns with your brand.
    • StoriesEdit: Create beautiful Instagram Stories with customizable templates and design elements.
    • Comment Management: Easily manage comments and replies on your Instagram posts.

    10. SocialPilot

    socialpilot - easy social media management platform

    Over All  Rating: 4.4 Star Out of 5

    Starting Price: Price starts at $30/month (with a 14-day free trial)

    SocialPilot is a user-friendly and affordable social media management tool that’s perfect for small businesses and agencies. It offers a wide range of features for scheduling, analytics, and team collaboration.

    Key Features:

    • Content Scheduling: Easily schedule posts, Reels, and Stories for Instagram and other social media platforms.
    • Bulk Scheduling: Schedule multiple posts at once to save time.
    • Social Inbox: Manage all your Instagram messages and comments in one place.
    • Analytics: Track your Instagram performance with detailed reports on engagement, reach, and impressions.
    • Client Management: Easily manage multiple client accounts from one dashboard.

    Who It’s Best For:

    SocialPilot is a great option for small businesses and agencies that need an affordable and user-friendly social media management tool with a wide range of features. It’s particularly well-suited for those who manage multiple client accounts or need to schedule a large volume of content.

    Unique Features:

    • Content Curation: Discover and share relevant content from other sources to keep your feed fresh.
    • URL Shortener: Shorten your links and track click-through rates.

    White-Label Reports: Create branded reports to share with clients or stakeholders.

    11. AgoraPulse

    agora pulse - social media management software - martulo

    Over All  Rating: 4.5 Star Out of 5

    Starting Price: Pricing Plans starts at $69/month (with a 30-day free trial)

    AgoraPulse is an all-in-one social media management software that’s particularly strong when it comes to social media engagement and reporting.

    Key Features:

    • Unified Social Inbox: Manage comments, mentions, and messages from all your social media platforms in one place.
    • Content Scheduling: Plan and schedule your Instagram posts, Reels, and Stories in advance.
    • Competitor Analysis: Track your competitors’ Instagram performance and benchmark your results against theirs.
    • Social Listening: Monitor conversations about your brand and industry to identify trends and opportunities.
    • ROI Reporting: Measure the return on investment (ROI) of your social media efforts.

    Who It’s Best For:

    AgoraPulse is an excellent choice for businesses and agencies that prioritize social media engagement and want to track the results of their social media marketing campaigns. Its comprehensive features and in-depth reporting make it a valuable tool for understanding your audience and measuring your success.

    Unique Features:

    • Social Media CRM: Track and manage customer interactions across social media platforms.
    • Quizzes and Contests: Create engaging quizzes and contests to boost engagement and grow your audience.
    • Automated Moderation: Set up rules to automatically hide or delete spammy comments or messages.

    12. Brandwatch

    brandwatch - social media management solution

    Over All  Rating: 4.3 Star Out of 5

    Starting Price: Custom pricing based on your needs

    Brandwatch is a comprehensive social media marketing solution designed for larger organizations and agencies. It offers a wide range of features, including social media management, social listening, content marketing, and customer engagement.

    Key Features:

    • Social Media Management: Plan, schedule, and publish content across multiple social media platforms, including Instagram.
    • Social Listening: Monitor conversations about your brand, industry, and competitors to gain valuable insights.
    • Audience Insights: Understand your target audience demographics, interests, and behaviors.
    • Content Calendar: Visually plan and organize your social media content in advance.
    • Analytics: Track your social media performance with in-depth reports and dashboards.

    Who It’s Best For:

    Brandwatch is a great fit for enterprise companies, agencies, and large organizations that need a comprehensive solution for managing their social media presence and engaging with their audience. Its advanced features and scalability make it a powerful tool for managing multiple brands and campaigns.

    Unique Features:

    • Social Media CRM: Manage customer relationships and conversations across social media platforms.
    • Paid Social Advertising: Create and manage social media advertising campaigns to reach a wider audience.
    • Community Management: Build and engage with online communities around your brand.

    Brandwatch doesn’t offer a free plan, but its comprehensive features and powerful analytics make it a valuable investment for businesses that want to take their social media marketing to the next level.

    13.  Socialbakers

    – Now Emplifi Social Marketing Cloud

    emlifi - socialbakers - at powered social media management platform

    Over All  Rating: 4.0 Star Out of 5

    Starting Price: Custom pricing based on your needs

    Socialbakers, now rebranded as Emplifi.io Social Marketing Cloud, is an AI-powered social media marketing platform designed for enterprise brands and agencies. It offers a comprehensive suite of tools for social media management, content marketing, community management, and social listening.

    Key Features:

    • AI-Powered Content Intelligence: Get personalized recommendations for the best content to publish based on your audience’s interests and behaviors.
    • Smart Inbox: Manage all your social media conversations in one place, with AI-powered sentiment analysis and automated responses.
    • Social Media Analytics: Track your performance across all social media platforms, including Instagram, with detailed reports and dashboards.
    • Influencer Marketing: Identify and collaborate with influencers who can help you reach your target audience.
    • Paid Social Advertising: Create and manage social media advertising campaigns to reach a wider audience.

    Who It’s Best For:

    Emplifi Social Marketing Cloud is best suited for enterprise brands and agencies that need a comprehensive solution for managing their social media presence and maximizing their return on investment. Its AI-powered features and scalability make it a powerful tool for understanding your audience and optimizing your social media strategy.

    Unique Features:

    • Social Media Governance: Ensure that your social media content complies with brand guidelines and industry regulations.
    • Social Media Crisis Management: Monitor for potential crises and respond quickly to protect your brand reputation.
    • Predictive Analytics: Use AI to forecast future social media trends and identify opportunities for growth.

    Since Emplifi Social Marketing Cloud is a custom-priced platform, you’ll need to contact them directly to get a quote based on your specific needs. However, its comprehensive features and AI-powered capabilities make it a worthwhile investment for businesses that want to take their social media marketing to the next level.

    14. Loomly

    loomly social media management solution - martulo

    Over All  Rating: 4.5 Star Out of 5

    Starting Price: Price Starts at $42/month (with a 15-day free trial)

    Loomly is a collaborative social media management solution that focuses on content creation, optimization, and approval. It’s designed to help teams work together seamlessly on creating engaging social media content, including for Instagram.

    Key Features:

    • Content Calendar: Plan and schedule your Instagram posts, Reels, and Stories in a visually organized calendar.
    • Post Ideas and Optimization Tips: Get inspiration for your next Instagram post and tips on how to optimize it for maximum engagement.
    • Collaboration Tools: Easily share content drafts, get feedback, and manage approvals from team members or clients.
    • Post Mockups: Preview how your posts will look on Instagram before publishing them.
    • Asset Management: Store and organize your images, videos, and other assets in a central location.

    Who It’s Best For:

    Loomly is a great fit for marketing teams, social media agencies, and businesses that prioritize collaborative content creation. Its user-friendly interface and helpful features make it easy for teams to work together efficiently and create high-quality content for Instagram.

    Unique Features:

    • Automated Publishing: Automatically publish your approved content at the optimal times for maximum engagement.
    • Interaction Tracking: Monitor your interactions with other users on Instagram and other social media platforms.

    Customizable Workflows: Tailor the content creation and approval process to fit your team’s specific needs.

    15. Mention

    Over All  Rating: 4.6 Star Out of 5

    Starting Price: $49/month (with a 14-day free trial)

    Mention is a social media monitoring and listening tool that helps you track conversations about your brand, industry, or competitors across the web and social media. While it’s not a full-fledged social media management tool, it offers valuable insights that can inform your Instagram strategy.

    Key Features:

    • Real-Time Monitoring: Track mentions of your brand, keywords, or competitors in real time.
    • Sentiment Analysis: Analyze the sentiment of social media conversations to understand how people feel about your brand.
    • Competitive Analysis: Compare your social media performance to your competitors.
    • Influencer Identification: Discover influencers who are talking about your brand or industry.
    • Customizable Alerts: Receive email alerts when there are important mentions or changes in sentiment.

    Who It’s Best For:

    Mention is a great option for businesses and brands that want to monitor their online reputation, track their competitors, and identify influencers who can help them reach a wider audience. It’s particularly useful for businesses that are focused on building brand awareness and managing their online presence.

    Unique Features:

    • Boolean Search: Use advanced search operators to refine your social media monitoring results.
    • Reporting: Generate customized reports on your social media mentions and performance.

    Integrations: Mention integrates with a wide range of tools, including Slack, Zapier, and Google Analytics.

    Conclusion

    final-thoughts-martulo

    These 15 social media managment tools are awesome helpers for your Instagram. Whether you’re a small business trying to get noticed in the US market, an influencer sharing cool stuff, or just someone who loves Instagram, there’s a tool here for you.

    Some are great for planning what your page looks like, others help you see how well your posts are doing. Some are good for teams working together, and others are just really easy to use if it’s only you running things.

    Many of these tools let you try them for free! That way, you can find the one that fits you best.

    Instagram changes all the time, so using these tools keeps you ahead of the game. You’ll post at the right times, find new people to follow you, and see what’s really working to make your account even better.

    So why wait? Try some of these tools and watch your Instagram grow!

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