use instagram for business growth

A Detailed Guide to Use Instagram For Business Growth

Posted on: 23 May 2024
Posted in: Instagram

Written & Checked by - Nirav

With over 2 billion people using Instagram every month from every corner of the earth, it is one of the best social media platforms to grow your business.

If you are a business owner looking to grow your business on Instagram, then this guide is just for you. It doesn’t matter if you want to grow a small business on Instagram or if you are a big brand; Instagram has all the opportunities that you can grab to bring your business to the next level.

In this article, we will discuss what Instagram for business actually is, how to create and optimize a business profile on Instagram, and we will share some tips, tricks, and strategies to grow your business through Instagram.

What is Instagram for Business?

What is Instagram for business? - martulo

Instagram for Business is a dedicated business account on Instagram for your business. It is a feature on Instagram that helps businesses connect with their audience and grow their brand. 

Features of Instagram for Business

1. Business Profile: Instagram lets you create a special type of account called a business profile. This profile is different from a personal profile. It has extra features to help you promote your business.

2. Contact Information: With a business profile, you can add contact information like your phone number, email address, and business address. This makes it easy for customers to reach you.

3. Insights: Instagram for Business gives you access to Insights. Insights show you data about your followers and how your posts are doing. You can see how many people viewed your posts, liked them, or commented on them. This helps you understand what your audience likes.

4. Promotions: You can run ads and promotions directly from your Instagram account. This means you can pay to have your posts shown to more people. This helps you reach a larger audience and attract more customers.

5. Shopping: Instagram for Business allows you to set up shopping features. You can tag products in your posts and stories. When people tap on these tags, they can see more details about the product and even buy it directly from Instagram.

6. Story Highlights: You can use story highlights to keep important stories on your profile. This is useful for sharing special offers, new products, or important updates.

7. Links in Stories: With a business profile, you can add links to your Instagram stories if you have enough followers. This lets you direct your audience to your website or a specific product page.

Why Use Instagram for Business?

social media users in may 2024

Many businesses use social media platforms to grow their business quickly. Instagram is one such social media platform with billions of users where you can promote your business in front of them. Let’s see some of the important benefits to use Instagram for business growth.

 

  • Large Audience: Instagram has over 2 billion users. Using Instagram for business helps you reach these people and increase your brand’s awareness.
  • Visual Platform: Instagram is all about photos and videos. This makes it perfect for showing off your products or services. The best content for Instagram business includes high-quality images and engaging videos that attract attention.
  • High Engagement: Instagram engagement for business is higher compared to other social media platforms. People love to like, comment, and share posts. This interaction helps build a strong relationship with your audience.
  • Instagram Stories and Reels: Knowing how to use Instagram stories for business and creating Instagram reels for business can significantly boost your visibility. These features allow you to share short, engaging content that keeps your followers interested.
  • Insights and Analytics: Instagram analytics for business provide valuable data about your audience and post performance. You can see what works and what doesn’t, helping you to improve your strategy continuously.
  • Advertising Opportunities: With Instagram for Business you can run ads for your products or services. Instagram ads for business can increase your reach even further. You can create targeted ads to show your posts to people who are most likely to be interested in your products or services.
  • Influencer Partnerships: Instagram influencer marketing for business allows you to collaborate with influencers who can promote your brand to their followers. This can lead to increased trust and more customers.
  • Hashtags: An effective Instagram hashtag strategy for business helps people find your content. Using the right hashtags can increase the visibility of your posts and attract new followers.
  • Direct Sales: Understanding how to sell on Instagram is important. You can tag products in your posts and stories, making it easy for customers to shop directly from your profile.
  • Instagram Management Tools: There are many Instagram management tools for business that can help you manage your account, schedule posts, and analyze performance. These tools make it easier to maintain a strong presence on Instagram.

Setting Up Your Instagram Business Profile

    Now that you’re excited about the possibilities of Instagram for Business, let’s get your profile set up for success! Here’s a step-by-step guide to creating an optimized profile that will attract and engage your target audience. Remember, this is all about growing your business on Instagram!.

    1. Download and Install Instagram

    First, if you haven’t already, download and install the Instagram app from the App Store (iOS) or Google Play Store (Android).

    2. Create a New Account or Switch to a Business Account

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    Create a New Account:

    • Open the Instagram app.
    • Tap “Sign Up.”
    • Enter your email address or phone number and create a username and password.
    • Complete the registration by following the prompts.

    Switching to a Business Profile:

    1. Open your Instagram app and navigate to your profile page.
    2. Tap the hamburger menu (three horizontal lines) in the top right corner.
    3. Select Settings and then scroll down to Account.
    4. Tap Switch to Professional Account.
    5. Choose Business as your account type.

      3. Optimizing Your Instagram Business Profile:

      Now that you’re a business, let’s optimize your profile to attract new followers and showcase your brand.

      Profile Picture and Username:

      • Profile Picture: This is your first impression, so choose a high-quality image that is recognizable and reflects your brand. A clear logo or a professional headshot works well.
      • Username: This should be easy to remember and spell, ideally matching your business name or a close variation.

      Bio:

      Your bio is prime real estate – only 150 characters to tell your story and convince people to follow you. Here’s how to craft a compelling bio:

      • Highlight your Unique Selling Proposition (USP): What makes your business special? Briefly explain what you do and the value you offer.
      • Include a Call to Action (CTA): Tell people what you want them to do next, whether it’s visiting your website, contacting you, or shopping your products.
      • Incorporate Relevant Keywords: Use keywords that potential customers might search for to find your business.
      • Add a Link to Your Website: This is the only clickable link in your profile, so make it count!

      Example Bio:

      We craft delicious handcrafted chocolates using locally sourced ingredients. Shop Now: [your website URL]

      Contact Information:

      Make it easy for people to connect with you by including your contact details in your profile. This can include:

      • Website URL (already included in the bio example)
      • Email Address
      • Phone Number (optional, especially for service-based businesses)

      Category Selection:

      Instagram offers a variety of business categories. Choose the one that best describes your business and accurately reflects what you do. This helps people discover your profile when they search for relevant businesses on Instagram.

      4. Connect to Your Facebook Page

      If your business has a Facebook Page, connect it to your Instagram account. This allows you to use all of Instagram’s business features, like ads and analytics.

      • Go to “Settings.”
      • Tap “Account.”
      • Select “Linked Accounts.”
      • Choose “Facebook” and log in to link your accounts.

      5. Start Posting Content

      Now that your profile is set up, it’s time to start posting. Share the kind of content you think will catch people’s attention. Upload nice photos, fun videos, and stories that tell people about your business.

      By doing this, you’ll have a good Instagram business profile that can attract and keep customers interested. This is how you begin to grow on Instagram for business and start using Instagram marketing in an easy way.

        Time to Set SMART Goals

        smart goals for Instagram for business - martulo

        Before diving start into Instagram for Business, it’s important to set some clear goals. These goals will be your roadmap to success, helping you track your progress and see if your Instagram strategy is actually working or not.

        But how do you set the right goals? Here are some ideas to  Set SMART goals for you business to grow on Instagram.

        • Specific: Don’t just say “get more followers.” Be specific about what you want to achieve. For example, a specific goal could be “Get 10000 Instagram followers within 3 months.”
        • Measurable: You need to be able to track your progress. This means setting goals that can be measured with numbers. For instance, instead of saying “get more website traffic,” a measurable goal could be “increase website clicks from Instagram by 20% in the next quarter.”
        • Achievable: Be realistic! Set goals that are challenging but still attainable. Don’t aim to become an overnight Instagram sensation. Start with achievable goals and gradually increase the difficulty as you gain experience.
        • Relevant: Make sure your Instagram goals align with your overall business objectives. Are you trying to increase brand awareness, drive sales, or generate leads? Your Instagram goals should support these broader business goals.
        • Time-bound: Set a deadline for achieving your goals. This gives you a sense of urgency and helps you stay on track. For example, a time-bound goal could be “grow our Instagram engagement rate (likes and comments) by 5% by the end of the year.”

        By setting SMART goals for your Instagram marketing, you’ll have a clear direction and be able to measure your success. In the next section, we’ll explore how to set up your Instagram Business profile and get started on your journey to Instagram for Business growth!

        Developing Instagram Content Strategy for Business

        instagram strategies for business growth - martulo

        So now that you have created, optimized your profile, and set up SMART goals, now it’s time to bring your Instagram Business presence to life with amazing content!

        But before you start snapping photos, it’s important to develop a strategic plan to make sure that  your content resonates with your target audience and helps you achieve your business goals on Instagram.

        Know Your Audience

        The foundation of any successful Instagram strategy is a deep understanding of your ideal customer. Here’s what you need to know:

        1. Who are they? Consider demographics like age, location, and gender. What are their interests and hobbies? Understanding these details helps you tailor your best content for Instagram businesses to their preferences.

        2. What are their online habits? Where else do they spend time online? What kind of content do they typically engage with on Instagram (likes, comments, shares)? Knowing their online behavior helps you create content that grabs their attention.

        3. What are their pain points? What challenges or problems do they face? Your content can address these pain points and position your business as the solution.

        Content Pillars

        Imagine your Instagram content as a house. Strong content pillars are the foundation that holds everything together. These pillars are themes that resonate with your audience and consistently address their needs or interests.

        For example, a bakery might have content pillars like:

        • Behind-the-scenes: Take your followers on a journey of how your delicious treats are made!
        • Product tutorials: Show them how to get creative with your baked goods at home.
        • Customer testimonials: Feature happy customers raving about your products.
        • User-generated content (UGC): Encourage customers to share photos of themselves enjoying your treats, building a sense of community.

        By establishing clear content pillars, you’ll have a roadmap for creating engaging content that your audience will love.

        Instagram Content Formats

        instagram content format for business growth - martulo

        Instagram offers a variety of content formats to showcase your brand and connect with your audience. Here are some of the most popular options for businesses:

        Feed Posts (Photos and Videos):

        • High-quality visuals are key! Use clear, well-lit photos and videos that showcase your products or services in their best light.
        • Size matters! Instagram recommends square photos (1080 x 1080 pixels) and portrait or landscape videos for optimal display.
        • Editing can make a difference! There are plenty of free and paid editing tools available to enhance your photos and videos.

        Use Instagram Stories for Business:

        • Stories are all about real-time engagement! Use them to share behind-the-scenes glimpses, answer questions, run polls and quizzes, or host live videos.
        • Interactive features are your friend! Leverage features like polls, stickers, and quizzes to boost engagement and get your audience talking.

        Reels:

        • Consider Instagram Reels: Don’t forget to use Instagram Reels  for your business! These short-form video clips are a fantastic way to showcase your brand personality and reach a wider audience with creative and engaging reels for your business.

        IGTV (Now part of Instagram Video):

        • Need more time to tell your story? IGTV allows for longer-form video content (up to 1 hour). This is perfect for in-depth tutorials, behind-the-scenes features, or even interviews.

        Optimizing Your Posts for Search

        Making sure people find your awesome content is super important. Here’s how to boost your search ranking on Instagram:

        1. Use Keywords Wisely: Include relevant keywords in your posts, but make sure they fit naturally. Don’t force them or use too many. Focus on creating helpful content and sprinkle in keywords where they make sense.

        2. Add Keywords to Your Captions: When writing captions, include keywords that people might search for on Instagram. This helps your posts show up when users look for businesses like yours.

        3. Don’t Forget Alt Text: Describe your images briefly with alt text. This helps people find your posts through image searches, so make sure to add it whenever you can.

        4. Optimize Story Highlights: Use story highlights to showcase your brand. Include keywords in your highlight titles and descriptions to make them easier to find.

        5. Tag Your Location (If You’re Local): If you have a physical store or serve a local community, tag your location in posts. This boosts your visibility in local searches, making it easier for nearby customers to find you.

        By following these tips, you’ll help more people discover your Instagram posts, grow your community, and set your brand up for success in the long run.

        Plan Your Posts for Business Success on Instagram

        met for business post planner

        Creating a content calendar is essential for planning and scheduling your Instagram posts strategically. This helps you maintain consistency and maximize the impact of your content. Here’s how you can plan your posts for success:

        Research Optimal Posting Times

        Use Instagram analytics to discover when your audience is most active. Schedule your posts for these times to ensure maximum reach and engagement. By posting when your followers are online, you increase the chances of your content being seen and interacted with.

        Maintain a Consistent Posting Schedule

        Consistency is key on Instagram. Whether you decide to post daily, weekly, or bi-weekly, stick to a schedule that works for you. Consistent posting keeps your brand visible and helps build trust with your audience. They’ll come to expect and look forward to your content, increasing engagement and loyalty.

        By planning your posts in advance and following a structured content calendar, you set yourself up for success on Instagram. Stay organized, stay consistent, and watch your business thrive on this dynamic platform.

        Grow Instagram Audience Organically for Your Business

        get instagram followers and engagement organically - martulo

        You have set up everything and created interesting content now it’s time to get more people following you on Instagram! Here are some easy ways to grow your audience and find customers who really like your brand.

        Use Right Hashtags

        Hashtags are like little keywords that help people find your content. Here’s how to leverage them effectively:

        • Think clusters, not singles: Don’t just throw in random hashtags. Use a mix of broad and niche hashtags to reach a wider audience while staying relevant. Think of them as clusters of related hashtags that work together.
        • Avoid banned hashtags: Using banned hashtags can actually hurt your reach. Research and avoid any hashtags that Instagram has flagged.
        • How many to use? Instagram allows up to 30 hashtags per post, but recent recommendations suggest using around 5-10 hashtags for optimal performance. Use this Instagram hashtag strategy for business, experiment and see what works best for your audience.

        Increase Engagement

        Growing your audience isn’t just about numbers; it’s about building relationships with potential customers. Here are some ways to foster engagement:

        • Respond promptly: Make it a habit to respond to comments and direct messages quickly. This shows you care about your audience and builds trust.
        • Run contests and giveaways: Who doesn’t love a good giveaway? Host interactive contests or giveaways to incentivize participation and generate excitement around your brand. This is also one way to increase Instagram engagement for business.
        • Host Q&A sessions: Use Instagram Stories to host Q&A sessions where you answer your audience’s questions in real-time. This is a fantastic way to address their concerns, showcase your expertise, and foster a sense of community.
        • Go live! Live videos are another great way to connect with your audience in real-time. Share behind-the-scenes glimpses, answer questions, or even host product demonstrations.

        Paid Advertising Strategies 

        instagram ads for business growth - martulo

        While organic growth is essential, sometimes you need an extra boost to truly improve your Instagram presence. Instagram Ads offer a powerful way to reach a wider audience, achieve specific goals, and accelerate your growth beyond the limitations of organic reach 

        Paid advertising allows you to target your ideal customer with laser precision. Here’s how it can benefit your business:

        • Increase Brand Awareness: Get your brand in front of a larger audience, even people who aren’t following you yet. This is a great way to build brand recognition and establish yourself as a leader in your industry.
        • Drive Website Traffic: Send targeted users directly to your website or landing page with clear calls to action (CTAs). This can help you generate leads, boost sales, or increase sign-ups for your services.
        • Generate Leads: Capture valuable customer information (like email addresses) through targeted ad campaigns. This allows you to build a list of interested people you can market to later.
        • Boost Conversions: Whether it’s online sales, app downloads, or event registrations, paid advertising can help you convert more viewers into paying customers.

        Use Instagram Influencer Marketing for Business

        instagram influencer marketing for business growth - martulo

        Using influencers on Instagram can help you reach more people who are interested in what you offer. Here’s how to work with influencers:

        1. Micro vs. Macro: There are two types of influencers: micro-influencers (with 10,000 to 50,000 followers) and macro-influencers (with more followers).

        Micro-influencers may have smaller audiences, but they often have more engaged followers who are likely to buy. Consider your budget and who you want to reach when choosing an influencer to work with.

        2. Find the Right Fit: Look for influencers whose followers match your target customers. Make sure their values match yours too. It’s not just about the number of followers; it’s about finding the right audience for your brand.

        By teaming up with influencers who fit your brand, you can grow your audience with people who are genuinely interested in what you offer. Next, we’ll look at some paid advertising strategies to boost your Instagram even more!

        Building a Community

        Your audience is more than just followers; they’re your community! Here are some ways to foster a sense of belonging and brand loyalty:

        • Get more UGC: Encourage user-generated content (UGC) by running contests or prompting specific branded hashtags. Sharing photos and videos from your followers showcases your products in real-world settings and builds trust with potential customers.
        • Partner Up: Collaboration is key! Partner with other relevant brands for cross-promotion opportunities. This is a fantastic way to reach new audiences who might be interested in both of your brands.

        Instagtram Analitycs for Business

        What is Instagram for business? - martulo

        So you’ve implemented a winning Instagram strategy, you’re creating amazing content, and you’re actively engaging with your audience. But how do you know if it’s all working? This is where Instagram Analytics comes in!

        By tracking key metrics and understanding your audience insights, you can measure your success on Instagram and make data-driven decisions to optimize your strategy for even better results 

        Check Your Instagram Report Card

        The specific metrics you track will depend on your overall Instagram goals. Here are some key metrics to consider:

        • Follower Growth: This tracks the number of new followers you gain over time. While follower growth is important, it shouldn’t be your sole focus. Aim to build a community of engaged followers genuinely interested in your brand.
        • Engagement Rate (Likes, Comments, Shares): This metric indicates how well your content resonates with your audience. A high engagement rate suggests your content is interesting and prompts users to interact. Here’s a simple formula to calculate engagement rate:

        Engagement Rate = (Likes + Comments + Shares) / Reach x 100

        • Reach: This shows you how many unique accounts see your content, including both followers and non-followers who saw your posts through hashtags or explore features.
        • Website Clicks: Track the number of clicks driven to your website from your Instagram profile. This is a valuable metric for understanding how Instagram contributes to website traffic and potentially leads or sales.
        • Profile Visits: Monitor how often users visit your profile. This indicates brand awareness and potential interest in learning more about your business.
        • Story Views and Completion Rates: Analyze the performance of your Instagram Stories. Track the number of views for each story and see how many people watch your story all the way through. This helps you understand what kind of story content resonates best with your audience.
        • Direct Message (DM) Activity: Track the number of inbound messages you receive through direct messages. This can indicate customer inquiries, potential sales conversations, or simply audience engagement through direct communication.

        Instagram Insights

        instagram insights

        Instagram provides powerful analytics tools within your business profile. Here’s how to access and interpret these insights:

        1. Go to your profile and tap “Insights” (available for business and creator profiles).
        2. Explore the various insights sections: Instagram provides insights for your profile overall, individual posts, Stories, and even IGTV content.
        3. Dive deeper: Each section breaks down key metrics like reach, engagement, and impressions. You can also see audience demographics like age, location, and gender to understand who your content is reaching.

        By analyzing your insights, you can gain valuable information about:

        • What content resonates best with your audience: Identify post formats (photos, videos, Reels), topics, and even posting times that generate the most engagement.
        • Your audience demographics: Understand who your followers are (age, location, interests) to tailor your content and messaging to their preferences.
        • Campaign performance: Track the effectiveness of your paid advertising campaigns and optimize them for better results.

        By consistently monitoring your Instagram analytics and interpreting insights, you can continuously refine your strategy to achieve your business goals and build a thriving Instagram presence.

        Conclusion

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        Congratulations on making it to the end of our guide to using Instagram for business growth! Now, you’ve got a bunch of great strategies to help you create awesome content, attract loyal followers, and meet your marketing goals.

        Key Takeaways for Instagram Success:

        1. Know Your Audience: Understand who your audience is, what they like, and what kind of content they enjoy.

        2. Plan Your Content: Create a content plan with different types of content like photos, videos, Reels, Stories, and IGTV.

        3. Stay Consistent: Post regularly and engage with your followers to build relationships and keep your brand in their minds.

        4. Use Hashtags Wisely: Use relevant hashtags to reach more people and get discovered.

        5. Boost Engagement: Run contests, giveaways, and Q&A sessions to get people excited and build a community.

        6. Try Influencer Marketing: Partner with influencers whose audience matches yours to reach more people.

        7. Optimize for Search: Use keywords in your posts to help people find your content.

        8. Track Your Results: Use Instagram Analytics to see what’s working and what can be improved.

        9. Experiment: Don’t be afraid to try new things and see what works best for your business.

        And if you’re ready for more advanced strategies, consider things like Instagram Live Shopping and creating Shopping Guides to showcase your products even more effectively. Keep learning and growing, and you’ll see your business thrive on Instagram!

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