make money on twitter

Can You Really Make Money on Twitter? This Guide Shows You How

Posted on: 23 April 2024
Posted in: Twitter

Written & Checked by - Nirav

Are you trying to make money on Twitter too? Want to know about Twitter’s money-making program? You’re not alone. Many people on Twitter have the same questions. Twitter isn’t just for tweeting; it’s also where people make money. But it can be confusing to figure out how. Still, many of us dream about turning our tweets into money.

This guide will teach you how to make money on Twitter by using your skills and knowledge to build an online presence that pays. We’ll also look at the Twitter Monetization Program and how you can use it.

No more feeling like you’re just wasting time online; now you can actually get paid for doing what you love! This guide shows you different ways to make money on Twitter, from affiliate marketing to sponsored content. We’ve got all the info you need about making money on Twitter.

What is the Twitter Monetization Program?

twitter monetization program

Twitter Monetization Program is a platform designed to help users earn money from their Twitter content. Twitter monetization works by allowing eligible users to earn money through various methods, such as ads, affiliate marketing, and sponsored content. Creators can monetize their tweets by joining the Twitter Monetization Program and meeting the program’s eligibility criteria.

One of the primary ways to make money on Twitter is through ads. Creators can earn money by allowing Twitter to display ads alongside their tweets, with a portion of the ad revenue going to the creator. 

How to Activate or Enroll for Twitter Monetization Program?

Before diving into the exciting world of earning on X, let’s explore how you can activate or enroll for the monetization program. Here’s a breakdown of the key steps:

Eligibility Criteria for X Monetization Program

Here’s a breakdown of the key requirements you need to meet to participate in Twitter’s monetization program and potentially earn a share of ad revenue:

Account Requirements:

  • Active Twitter Account: Your account must be active and in good standing with Twitter’s User Agreement ( This means adhering to Twitter’s community guidelines and avoiding any content that violates their terms of service.
  • Minimum Follower Count: You’ll need to have a minimum of 500 followers.
  • Location: You must be located in a supported country where the Twitter monetization program is currently available. This information might not be publicly available, so keep an eye on official announcements from Twitter.
  • Payment Processor: You’ll need to set up an account with Twitter’s designated payment processor. This is how you’ll receive your earnings from the program.

Content and Performance Requirements:

  • High Impression Count: Your tweets and other content need to generate a significant amount of impressions. Currently, you need to have at least 5 million impressions on your cumulative posts within the last three months. This means your content needs to be seen by a large number of users.
  • Subscription: You’ll need to be subscribed to either Twitter Blue (the platform’s premium subscription service) or be a Verified Organization.

Account Review and Appeals:

  • Account Review: Before you start earning from the program, Twitter will review your account to ensure it meets all the eligibility criteria and your content complies with their guidelines.
  • Appeals Process: If your account is initially denied for monetization, you’ll have the opportunity to appeal the decision. You can provide more information or clarify any issues raised during the review process.

Important Notes:

  • Twitter reserves the right to change the eligibility requirements at any time for various reasons.
  • Twitter can also pause or terminate your participation in the program if your account violates their policies.

By fulfilling these criteria and consistently creating engaging content, you can position yourself to participate in Twitter’s monetization program and potentially earn income from your tweets.

How Do I Make Money on X (Twitter)? 8 Top Ways

Now that you understand the basics of Twitter’s monetization program, let’s delve into the different ways you can leverage it to generate income! Here, we’ll explore various strategies, starting with the program’s core feature: ad revenue sharing.

#1. Make Money Through Twitter Ad Revenue Sharing 

twitter ad revenue sharing

Twitter’s ad revenue sharing program allows creators to earn a portion of the ad revenue generated from ads displayed alongside their content. This can be a great way to monetize your Twitter presence, especially if you’ve already built a loyal and engaged following.

How Does it Work?

There are two main ways to participate in ad revenue sharing:

  • In-tweet Ad Revenue Sharing: You can choose which ads appear within reply threads to your tweets. When users see and interact with these ads (clicking, liking, etc.), a portion of the ad revenue goes to you.
  • Sponsored Pre-roll Ads (Video Monetization): If you share videos through Twitter’s Media Studio, you can enable short pre-roll ads to play before your videos. You’ll then earn a share of the ad revenue generated from these views.

Here’s a simplified breakdown of the process:

  1. Create engaging content: This is crucial! The more valuable and engaging your tweets and videos are, the more likely users are to interact with them and see the associated ads.
  2. Activate monetization features: Once you meet the eligibility criteria (covered in the previous section), you can activate in-tweet ad revenue sharing or sponsored pre-roll ads for videos within Media Studio. 
  3. Users see and interact with ads: When users see and engage with the ads displayed alongside your content, revenue is generated.
  4. Share ad revenue with creators: Twitter takes a cut, and the remaining portion of the ad revenue is shared with you.

It’s important to remember that success with ad revenue sharing depends on several factors:

  • Audience Size and Engagement: A larger and more engaged audience translates to more ad impressions and interactions, potentially leading to higher earnings.
  • Content Niche: The niche you focus on can also play a role. Advertisers might be willing to pay more for ad placements near content relevant to their target audience.
  • Content Quality: High-quality, informative, or entertaining content is more likely to capture user attention and encourage interaction with ads.

#2. Make Money Through Twitter Affiliate Marketing

twitter affiliate marketing

Twitter affiliate marketing is a fantastic way to leverage your audience and niche expertise to earn commissions. Here’s how it works:

  • Partner with Brands: You partner with companies or brands relevant to your audience and niche. They offer you a unique affiliate link for their products or services.
  • Promote Affiliate Links: You strategically promote these affiliate links within your tweets. This could involve showcasing product benefits, sharing customer testimonials, or creating discount codes for your followers.
  • Earn Commissions: When someone clicks on your affiliate link and makes a purchase, you earn a commission from the sale.

Steps to Make Money Through Affiliate Marketing on Twitter:

  1. Find Your Niche: Identify your area of expertise and the types of products or services that resonate with your audience.
  2. Research Affiliate Programs: Many companies offer affiliate programs. Look for reputable brands that align with your content and target audience. You can find affiliate programs directly on company websites or through affiliate marketing networks.
  3. Disclose Affiliate Relationships: Be transparent with your audience! Clearly disclose whenever you’re sharing an affiliate link. You can mention it in the tweet itself or use the #AffiliateMarketing hashtag.
  4. Integrate Affiliate Links Strategically: Don’t just blindly promote affiliate links. Weave them organically into your tweets by offering valuable content and recommendations.
  5. Track Your Performance: Monitor your click-through rates and conversion rates to see which affiliate promotions resonate best with your audience. This will help you refine your strategy over time.

Here are some additional tips for success with Twitter affiliate marketing:

  • Build Trust and Credibility: Focus on providing genuine recommendations and showcasing products you truly believe in. Building trust with your audience is essential for driving sales through affiliate links.
  • Offer Value Beyond Affiliate Links: Don’t make your entire Twitter presence about affiliate marketing! Provide insightful content, engage with your followers, and establish yourself as a thought leader in your niche.
  • Use Compelling Visuals: Eye-catching images and videos can significantly boost engagement with your tweets and potentially increase click-through rates on your affiliate links.

#3. Become a Twitter Influencer and Make Money with Sponsored Content

become twitter influencer

If you’ve cultivated a loyal following and established yourself as a thought leader in your niche, you can explore opportunities with sponsored content. This involves partnering with brands to create and share content that promotes their products or services to your audience.

The Benefits of Being a Twitter Influencer:

  • Earning Potential: Sponsored content can be quite lucrative, especially for accounts with large and highly engaged followings. Brands are willing to pay a premium for access to your audience’s attention.
  • Brand Recognition: Partnering with established brands can boost your own credibility and visibility within your niche.
  • Creative Freedom: In some cases, brands might give you creative freedom to develop sponsored content that aligns with your voice and style.

How Do I Get Sponsors on Twitter?

  • Grow Your Audience and Engagement: This is the foundation! The larger and more engaged your audience is, the more attractive you become to potential sponsors.
  • Niche Down and Focus: Having a clear niche and a well-defined audience makes it easier for brands to see if your target audience aligns with theirs.
  • Create High-Quality Content: Consistently post valuable and engaging content that resonates with your audience. This showcases your expertise and establishes you as a trusted voice.
  • Network and Build Relationships: Connect with brands and marketing agencies relevant to your niche. You can do this through online communities, industry events, or direct outreach.
  • Leverage Twitter Marketing Tools: Utilize Twitter Analytics to track your reach, engagement metrics, and audience demographics. This data can be valuable when presenting yourself to potential sponsors.
  • Consider Influencer Marketing Platforms: Several platforms connect brands with social media influencers. Explore these platforms to increase your visibility to potential sponsors.

Here are some additional things to keep in mind:

  • Transparency is Key: Always disclose sponsored content partnerships clearly to your audience. You can use the #ad hashtag or mention the sponsored nature of the content within your tweet.
  • Maintain Creative Integrity: While working with sponsors, it’s important to stay true to your voice and brand. Promote products or services you genuinely believe in and that would be valuable to your audience.
  • Negotiate Your Rates: As your influence grows, so does your negotiation power. Research industry standards for sponsored content pricing to ensure you’re getting fairly compensated for your work.

#4. Build a Community and Monetize on Twitter


Twitter isn’t just about broadcasting messages to a large audience. It’s also a powerful platform for fostering a strong and engaged community. By building a community around your interests or expertise, you can unlock several monetization opportunities.

How Can You Do It?

  • Host Twitter Chats: Organize regular Twitter chats using relevant hashtags. This is a great way to spark conversations, connect with like-minded individuals, and establish yourself as a thought leader.
  • Offer Exclusive Content: Create exclusive content like in-depth guides, tutorials, or Q&A sessions for your community members. You can offer access to this content through paid memberships or subscriptions on platforms like Patreon.
  • Organize Online Events: Host webinars, live streams, or online courses specifically for your Twitter community. Charge a registration fee or offer tiered access with different benefits for paying members.
  • Sell Digital Products: Develop and sell digital products like ebooks, templates, or stock photos that cater to your community’s needs and interests. You can promote these products directly through your tweets or leverage platforms like Etsy.
  • Provide Consulting Services: If you have specialized knowledge or expertise, leverage your Twitter community to connect with potential clients. Offer consulting services or coaching programs tailored to their needs.

Here are some additional tips for building a thriving Twitter community:

  • Be Interactive: Respond to comments, answer questions, and actively participate in conversations. This fosters a sense of connection and encourages engagement.
  • Host Polls and Ask Questions: Regularly poll your audience and ask thought-provoking questions to spark discussions and keep your community engaged.
  • Collaborate with Other Influencers: Partner with other relevant accounts in your niche to host joint events, giveaways, or discussions. This can help you reach new audiences and expand your community.

#5. Offer Subscriptions on Twitter (Twitter Super Follows)

twitter super follows

Twitter Subscriptions (Super Follows) is a relatively new monetization feature that allows creators to offer exclusive content and benefits to their most dedicated followers in exchange for a monthly subscription fee. This can be a great way to generate recurring revenue directly through Twitter.

How Can You Make Money Through Subscriptions on Twitter?

  • Exclusive Content: Provide subscribers with access to exclusive content like tweets, polls, live streams, or direct messages. This could be early access to new content, behind-the-scenes glimpses, or in-depth analysis on your area of expertise.
  • Subscriber Badges: Subscribers will receive a special badge displayed next to their username, highlighting their support and loyalty.
  • Community Building: Subscriptions can foster a stronger sense of community among your most engaged followers. Create a subscriber-only chatroom or forum for deeper discussions and interaction.

Here’s a breakdown of the subscription options available on Twitter:

  • Pricing Tiers: You can choose between different pricing tiers (e.g., $2.99, $4.99, or $9.99 per month) to offer varying levels of exclusive content and benefits for each tier.
  • Revenue Sharing: Twitter keeps a small portion of the subscription fees, and you receive the majority share (reportedly around 97% after fees).

To be eligible for Twitter Subscriptions, you’ll need to meet some additional criteria:

  • Account Requirements: Your account must be at least six months old and have a minimum follower count (exact number not publicly confirmed, but some sources suggest it might be around 5,000 followers).
  • Location: You must be located in a country where Twitter Subscriptions is currently available.
  • Content Compliance: Your content must adhere to Twitter’s Subscription Monetization Standards.

Here are some additional tips for success with Twitter Subscriptions:

  • Offer Valuable Content: The success of your subscriptions hinges on providing exclusive content that truly adds value for your audience.
  • Promote Your Subscriptions: Clearly communicate the benefits of subscribing within your tweets and profile. Consider offering a limited-time discount or bonus to incentivize early sign-ups.
  • Engage with Subscribers: Actively interact with your subscribers, answer their questions, and address their feedback. This fosters a sense of community and keeps them engaged.

While Twitter Subscriptions might not be suitable for every account, it can be a powerful monetization tool for creators with a dedicated following and a consistent flow of valuable content to offer.

#6. Use Twitter Spaces to Make Money

twitter spaces

Twitter Spaces are live audio conversations similar to podcasts or radio shows, but happening in real-time. Creators can host Spaces, invite speakers and guests, and interact directly with their audience through voice messages and text chat. This format fosters a more intimate and engaging connection with listeners compared to traditional tweets.

How Can You Use Twitter Spaces to Make Money?

While Twitter Spaces monetization is still evolving, here are some promising strategies to explore:

  • Ticketed Spaces (Currently in Limited Beta): Twitter is currently testing a feature called Ticketed Spaces, allowing creators to charge an entry fee for access to exclusive live audio sessions. This can be particularly useful for hosting in-depth discussions, workshops, or Q&A sessions with industry experts or thought leaders.

Here’s how Ticketed Spaces might work:

  • Creators can set a ticket price for their Space, ranging from $1 to $999.
  • They can also limit the number of tickets available to create a more exclusive experience.
  • Listeners who purchase tickets can join the live audio conversation and interact with the host and other participants.

While Ticketed Spaces are still in beta, they hold significant potential for creators to generate income directly through their live audio content.

  • Donations During Live Sessions:  Even without Ticketed Spaces, you can encourage listeners to donate during your live audio sessions.  Use tools like Twitter’s “Tips” feature (where available) or provide external donation links in the Space description. Expressing gratitude to those who donate can incentivize further support.
  • Promote Paid Subscriptions or Exclusive Content:  Use your Twitter Space as a platform to promote your paid subscriptions (like Super Follows) or other forms of exclusive content. Briefly highlight the benefits of subscribing and how listeners can access it.
  • Drive Traffic to Other Revenue Streams: Leverage your Space to showcase your expertise or promote other revenue-generating activities like your website, merchandise, or online courses.  Listeners engaged with your live audio content might be more receptive to exploring your other offerings.

Here are some additional tips for maximizing your earning potential with Twitter Spaces:

  • High-Quality Audio: Ensure good audio quality for a professional and engaging listening experience. Invest in a decent microphone and test your setup beforehand.
  • Compelling Content and Format: Plan engaging topics, invite interesting guests, and create a dynamic format for your Space. Consider incorporating interviews, Q&A sessions, polls, or live tweeting alongside the audio to keep listeners interested.
  • Promote Your Space: Announce your upcoming Space in advance through regular tweets and consider collaborating with other relevant accounts for cross-promotion.
  • Be Interactive: Encourage audience participation through polls, questions, and voice chat (if enabled). Active interaction fosters a sense of community and keeps listeners engaged.

#7. Become a Twitter Ghostwriter

become a ghostwriter on twitter

The world of Twitter moves fast, and some accounts require a consistent stream of high-quality content. Here’s where ghostwriters step in – the silent scribes who craft engaging tweets for public figures, businesses, or influencers. If you have a knack for capturing voices and translating ideas into concise, impactful tweets, ghostwriting on Twitter could be a lucrative opportunity.

What to Do to Become a Ghostwriter on Twitter:

  • Develop Your Twitter Expertise: Deepen your understanding of the platform’s nuances. This includes tweet formats (threads, polls, quotes), character limitations, trending topics, and best practices for engagement.
  • Refine Your Writing Skills: Concise, clear, and engaging writing is essential. Practice crafting compelling tweets that resonate with the target audience.
  • Niche Down (Optional): While versatility is valuable, consider specializing in a particular niche (e.g., finance, sports, entertainment) to attract clients seeking expertise in their domain.
  • Build a Twitter Portfolio: Showcase your Twitter writing skills! Create a separate account (if needed) where you demonstrate your ability to craft tweets in different styles and voices. You can also use relevant writing samples from other platforms.
  • Network and Find Clients: Reach out to potential clients through direct messages, Twitter communities, or freelance platforms. Highlight your Twitter expertise and understanding of their target audience. Consider offering free consultations or sample tweets to showcase your skills.

Here are some additional tips for success as a Twitter ghostwriter:

  • Understanding Your Client: Take time to learn about your client’s brand voice, target audience, and content goals. This ensures your tweets align with their overall strategy and resonate with their followers.
  • Maintain Confidentiality: Discretion is key. Respect your client’s privacy and avoid disclosing any information about your work arrangement.
  • Contract Agreements: Establish clear expectations through a written contract. This should outline your responsibilities, compensation, revision process, and ownership of the content.
  • Staying Organized: Manage your workload effectively, especially if you juggle multiple clients. Use scheduling tools or create content calendars to stay on top of deadlines and ensure consistent tweet flow for your clients.

8. Twitter for Ecommerce: Sell Goods, Digital Products, and Services to Make Money on X

twitter for ecommerce

Twitter isn’t just about following celebrities and sharing news. It’s also a powerful platform for businesses and creators to connect with their audience and drive sales. Here, we’ll explore how you can leverage Twitter e-commerce features to sell physical products, digital goods, and services directly to your followers.

Turning Twitter into Your Online Shopfront:

  • Optimize Your Profile: Craft a compelling bio that highlights your brand or what you offer. Utilize high-quality profile and banner images that visually represent your products or services. Consider including a link to your main website or online store in your bio for seamless customer journeys.
  • Showcase Your Products: Use high-quality images and videos to showcase your products or services in action. Leverage tweet formats like carousels and product highlights to showcase different features or variations.

Monetization Strategies:

1. Sell Physical Products on X/Twitter:
  • Twitter Shopping (Currently in Beta): If you’re a US-based business selling physical goods, you can leverage Twitter Shopping (currently in beta) to set up a dedicated shop directly on your profile. This allows users to browse your product catalog and even initiate purchases without leaving Twitter.
  • Shop Spotlight: Pin a specific product to the top of your profile using the Shop Spotlight feature. This ensures your most attractive or popular offering is the first thing visitors see.
  • Product Links in Tweets: Include links to your product pages or online store within relevant tweets. You can use clear calls to action like “Shop Now” or “Buy Here” to encourage clicks and conversions.
2. Sell Digital Products on Twitter:
  • Promote Downloadable Content: If you create ebooks, templates, stock photos, or other digital products, Twitter can be a great platform to promote them. Offer short snippets of the content or highlight key benefits to pique user interest. Provide download links in your tweets or use platforms like Etsy to handle transactions.
3. Sell Services on X (Twitter):
  • Showcase Your Expertise: Consistently share valuable content and insights related to your services. This establishes you as a thought leader and builds trust with potential clients.
  • Offer Free Consultations: Consider offering brief consultations or introductory sessions to showcase your expertise and convert followers into paying clients.
  • Include Contact Information: Make it easy for potential clients to reach you. Clearly display your website address, email address, or a link to your booking system in your bio or pinned tweet.

Additional Tips for Twitter E-commerce Success:

  • Run Twitter Ads: Consider running targeted Twitter Ads to reach a wider audience and promote your products or services to highly relevant users.
  • Leverage Twitter Analytics: Track your tweet performance, website traffic, and conversion rates using Twitter Analytics. This data helps you understand what resonates with your audience and refine your strategy for better results.
  • Customer Service: Respond promptly to customer inquiries and address any issues promptly. Providing excellent customer service builds trust and encourages repeat business.


final thoughts

Twitter offers a wealth of opportunities for individuals and businesses to not only connect with a global audience but also generate income through various creative endeavors. Whether you’re a seasoned influencer, an aspiring entrepreneur, or a creative mind with a message to share, Twitter’s diverse monetization tools can empower you to turn your presence into a source of income.

This guide has explored a range of strategies you can use, from establishing yourself as a thought leader through sponsored content and affiliate marketing to building a loyal community and offering exclusive subscriptions or premium content. We’ve also delved into the exciting world of Twitter e-commerce, live audio Spaces, and ghostwriting – all avenues for generating income while engaging your audience in meaningful ways.

Remember, the key to success on Twitter lies in cultivating a strong and engaged following. By consistently providing valuable content, actively interacting with your audience, and staying updated on marketing trends, you can transform your Twitter presence into a thriving hub and achieve your goals.

So, unleash your creativity, refine your strategy, and embark on your Twitter monetization journey today!

FAQs: Frequently Asked Questions About Making Money on Twitter/X

frequently asked questions

How much money can I make on Twitter?

  • There’s no one-size-fits-all answer. Your income potential depends on various factors like your follower count, niche, engagement level, and the specific monetization strategies you choose. Some users might generate a decent side hustle, while others can build a full-time income stream through Twitter.

What are the most effective ways to make money on Twitter?

  • Some of the most lucrative methods include building a strong following and leveraging sponsored content, affiliate marketing, or selling your own products or services. Twitter Subscriptions (Super Follows) can also be a powerful tool for creators with a dedicated audience.

Do I need a lot of followers to make money on Twitter?

  • While a larger following can certainly open more doors, it’s not the only factor. Even smaller accounts with highly engaged and relevant audiences can attract brand partnerships or successfully sell their own products or services.

What are the requirements to be eligible for Twitter Subscriptions (Super Follows)?

  • Your account must be at least six months old, have a minimum follower count (exact number not publicly confirmed, but estimated around 5,000), and be located in a country where Subscriptions is currently available. Your content must also comply with Twitter’s Subscription Monetization Standards.

How do I get started with Twitter e-commerce?

  • If you’re a US-based business selling physical products, you can explore Twitter Shopping (currently in beta) to set up a shop directly on your profile. Utilize high-quality visuals to showcase your products and include clear calls to action with links to your online store.

What are some tips for success with Twitter Spaces?

  • Ensure good audio quality, offer engaging content with a dynamic format, and encourage audience participation through polls, questions, or voice chat (if enabled). Promote your Spaces in advance and consider collaborating with other relevant accounts for cross-promotion.

Remember, consistency, audience engagement, and a strategic approach are crucial for maximizing your earning potential on Twitter. 

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