TikTok Growth Strategies 2024

In today’s fast-paced digital world, TikTok has become a go-to platform for sharing creativity and connecting with others. As we are half way into 2024, TikTok has unveiled its latest plan for growth, offering creators valuable insights into navigating the platform’s updates and trends.

In this article, we’ll delve into TikTok’s strategy for the year ahead, exploring each aspect in detail and providing actionable tips for creators to thrive.

Understanding TikTok Growth Strategies

Prioritizing Original Content: A Shift in Focus

TikTok’s growth strategy for 2024 marks a significant departure from its previous emphasis on trending sounds and dances. With Universal Music Group (UMG) pulling its catalog from the platform, TikTok has signaled a shift towards original content creation.

This move, which occurred in 2023, prompted TikTok to encourage creators to rely less on trending sounds and more on their own unique voices.

In the past, creators could go viral by hopping on the latest dance trend or using a popular sound. However, TikTok’s evolving landscape now favors content that is original and authentic.

Creators are encouraged to engage with their audience through talking head videos, incorporate copyright-free sounds, and create their original sounds to stand out from the crowd.

Dos:

• Speak directly to your audience through talking head videos.
• Use copyright-free sounds in your content.
• Create and use your original sounds to make an impact.

Don’ts:

• Depend solely on trending sounds to grow your audience.
• Repost unoriginal content from other platforms.

Transitioning to Longer-Form Content

In late 2023, TikTok bid farewell to its Creator Fund, replacing it with the Beta Creativity Program. This new initiative incentivizes creators to produce longer-form content that meets specific criteria, including originality and fair use.

While the Creator Fund provided monetary rewards based on views, the Beta Creativity Program focuses on rewarding creators for their creativity and originality.

Creators are encouraged to experiment with longer-form content, exceeding one minute in length. By doing so, they can explore new storytelling opportunities and engage their audience on a deeper level.

TikTok’s transition to longer-form content reflects its commitment to fostering a diverse range of content while rewarding creators for their contributions.

Dos:

• Experiment with longer-form content exceeding one minute.
• Ensure your content meets originality and fair use requirements.

Don’ts:

• Rely solely on short, repetitive videos to drive engagement.
• Repost content from other platforms without adding value.

Embracing Horizontal Videos

In 2024, TikTok introduced landscape videos to its platform, offering creators new opportunities to diversify their content. By embracing horizontal videos, TikTok aims to attract a broader audience and compete more effectively with platforms like YouTube.

While the transition to landscape videos may present challenges, creators are encouraged to experiment with this format to capitalize on TikTok’s evolving ecosystem.

Dos:

• Experiment with landscape videos to diversify your content.
• Adapt your content creation process to accommodate horizontal videos.

Don’ts:

• Dismiss horizontal videos as a passing trend.
• Expect TikTok to revert to vertical-only content.

Amplifying Live Streams: Building Meaningful Connections

TikTok has placed a renewed emphasis on live streaming, recognizing its potential to foster authentic interactions and build community engagement.

By incentivizing creators to host longer live streams and offering new monetization options, TikTok aims to nurture a vibrant creator ecosystem while enhancing user engagement.

Dos:

• Host regular live streams to connect with your audience.
• Leverage live streaming to boost engagement and monetization.

Don’ts:

• Overlook the potential of live streaming to build a loyal fan base.
• Neglect opportunities to monetize your live content.

Conclusion

As TikTok continues to evolve, creators must adapt their strategies to stay ahead of the curve. By prioritizing originality, experimenting with longer-form content, and embracing new features like landscape videos and live streaming, creators can unlock new avenues for growth and engagement on TikTok.

As we look to the future, one thing remains clear: TikTok’s evolution presents exciting opportunities for creators to thrive and connect with audiences worldwide.